What are possible aggravating circumstances that could impose a stricter penalty for serving alcohol illegally?

The doing of something which a reasonably sensible person would not do, or the failure to do something which a reasonably sensible person would do under like circumstances.

Failing to call 911 for local law enforcement or medical assistance when requested by a customer, a Liquor Control Board officer, or when people have sustained injuries; Not checking to ensure employees are of legal age or have appropriate work permits.